Antyweb.pl, a well-established tech news platform, needed a design refresh to modernize its interface while improving ad placement strategies. The challenge was to enhance the user experience without disrupting content consumption, ensuring that advertisements were seamlessly integrated in a non-intrusive way.
My role in the project was to deliver designs and ideas for UX improvement.
Challenges & Approach
1. Outdated Interface & Visual Overhaul
The existing design felt outdated and lacked consistency in typography, spacing, and UI components.
I introduced a modern, cleaner aesthetic, improving readability and engagement while maintaining the site's recognizable branding.
2. Ad Accommodation Without Disrupting UX
Antyweb.pl relied heavily on ad revenue, but previous placements negatively impacted the reading experience.
I restructured the content layout to integrate ads strategically, ensuring they remained visible yet non-intrusive.
Used heatmaps and analytics to identify optimal ad positions that balanced revenue goals with user experience.
3. Mobile Experience Optimization
With a large portion of traffic coming from mobile users, I optimized the mobile-first experience, ensuring seamless navigation, faster load times, and better ad responsiveness.
Redesigned the menu and article layouts to prioritize usability on smaller screens.
4. Performance & Accessibility Enhancements
Improved typography, spacing, and contrast for better readability.
Ensured the design followed accessibility best practices, making the site more inclusive for all users.
Results & Impact
✅ Increased user engagement – Longer average session durations and lower bounce rates.
✅ Improved ad visibility – Strategic placements led to better performance without frustrating users.
✅ Faster and more responsive design – Enhanced mobile usability and site performance.
✅ Positive feedback from users and stakeholders – The redesign successfully modernized the platform while maintaining its identity.
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Why Work With Me?
If you’re looking to elevate your website’s UX/UI while balancing monetization strategies, I bring expertise in user-centric design, conversion-focused layouts, and strategic ad integration. Whether it's a redesign, UX audit, or Framer/Webflow development, I can help your business grow online.
