A leading technology news website in Poland that covers the latest digital innovations
Overview
Antyweb.pl is a well established Polish tech news platform. It needed a design refresh that would modernize the interface and rethink ad placement, improving the reading experience without disrupting content consumption.
My role was to deliver the designs and propose UX improvements across the platform.
Context
Challenges and approach
01 Outdated interface
The existing design felt dated and lacked consistency in typography, spacing and UI components.
Introduced a cleaner, more modern aesthetic that improves readability and engagement.
Kept the site's recognizable branding intact.
02 Ads that do not get in the way
Antyweb.pl relies heavily on ad revenue, but the previous placements hurt the reading experience.
Restructured the content layout to integrate ads strategically, keeping them visible yet non intrusive.
Used heatmaps and analytics to find ad positions that balance revenue goals with user experience.
03 Mobile first
A large share of the traffic comes from mobile users.
Optimized the mobile experience for smoother navigation, faster load times and better ad responsiveness.
Redesigned the menu and article layouts to prioritize usability on smaller screens.
04 Readability and accessibility
Improved typography, spacing and contrast for better readability.
Followed accessibility best practices to make the site more inclusive for all users.
Design
Results and impact
Higher engagement. Longer average session durations and lower bounce rates.
Better ad visibility. Strategic placements performed better without frustrating readers.
Faster, more responsive design. Improved mobile usability and site performance.
Positive feedback. Users and stakeholders welcomed a modernized platform that kept its identity.
Open to remote roles · EU and US
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