Burza w Mózgu is an educational platform created by a young couple passionate about sharing knowledge through various digital channels. The goal of the website redesign was to create a playful, colorful, and engaging experience that aligns with their energetic brand while ensuring a seamless user experience.
Objectives
The main goals of the redesign were:
To reflect the vibrant and dynamic nature of the brand.
To create an intuitive and user-friendly interface.
To enhance engagement through visually appealing elements and smooth navigation.
To optimize the website for both desktop and mobile devices.
Research & User Insights
To understand the target audience, we conducted research on the preferences and behaviors of young learners and educators. Key takeaways included:
Users are drawn to bright and inviting designs that feel modern and fun.
Easy access to educational content is a priority.
A clear structure with engaging visuals improves retention and interaction.
Mobile accessibility is crucial as many users engage with content on the go.
Design Approach
1. Visual Identity & Branding
We developed a vibrant color palette with energetic tones that represent creativity and enthusiasm. The typography was chosen to maintain a balance between playfulness and readability.
2. User Experience & Navigation
A structured information hierarchy was implemented, ensuring:
Clear call-to-action (CTA) buttons.
Logical flow in content presentation.
Easy-to-navigate menus for quick access to educational materials.
3. Interactivity & Engagement
To enhance engagement, we incorporated:
Micro-interactions for a dynamic feel.
Illustrations and animations to make learning more exciting.
A blog and resource section for continuous learning opportunities.
4. Mobile Optimization
A responsive design approach was prioritized to provide an optimal experience on all screen sizes.
Challenges & Solutions
Balancing Playfulness with Usability
Scope
Challenge: Making the design fun without compromising clarity.
Solution: Used a structured layout with pops of color and engaging elements while maintaining high readability.
Ensuring Fast Load Times
Scope
Challenge: High-quality visuals can slow down the site.
Solution: Image optimization, lazy loading, and efficient coding practices.
Results & Impact
Following the redesign, Burza w Mózgu saw:
Increased user engagement through improved UI and interactivity.
Higher retention rates as users found the content more accessible.
Positive feedback from the community regarding the new visual direction and user-friendly experience.
Conclusion
The redesigned Burza w Mózgu website successfully blends creativity with usability, reflecting the brand’s energetic approach to education. The result is a visually compelling, engaging, and accessible platform that effectively supports its audience in their learning journey.
